Viral Marketing Hall of Fame 2006
MarketingSherpa.com has collected and reviewed over 100 viral campaigns, now it presents the top 12.
Very interesting to read to get inspiration, but also to learn a few basic lessons on viral marketing:
a) You can create a successful viral campaign even with a tiny budget (and I mean, under 1000$)
b) If you want to seed, use blogs
c) Send out press releases with optmized keywords, it works
and last, but not least:
d) A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points