Youth marketing and MySpace
On BrandRepublic (sub. req.) John Wood, MD at Beechwood Marketing writes:
Anyone who works in marketing who hasn’t visited myspace.com is already out of touch with the youth sector. And once you have visited, you may start by wondering what on earth it is, and why it has been so successful (…). Like a teenager’s bedroom, the site is a mess from a design point of view (…). If you want to get inside the heads of the global youth market, this site should be every marketer’s reference.