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The Heineken invasion

May 4, 2006 at 10:13 by Martina Comments

While waiting for the massive promotional efforts during the upcoming football World Cup, Heineken has launched an entertaining “intermezzo” to remind the Dutch market of its beer.
heineken_invasion.jpg
Heineken bottles and cans are invading the world, a weird and very well executed concept by Qi (developed in only four weeks).
[news via Emerce, in Dutch]

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2 Responses to The Heineken invasion

  1. Me says:

    why so much concentration on online marketing and ADs.. why the off’s for the good ol’ print media.. which still has its own sweet works..!!

  2. jaro says:

    well executed but not 100%… couldnt place the obejcts in the water with a splash, and couldnt crash any furniture. so a bit boring to me… looks more like 2 weeks of work : )

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