Digital advertising and marketing: only the best ideas worldwide, since 2003

Outdoor bluetooth podcasting

May 23, 2006 at 3:05 by Martina Comments

In the UK, the financial and business paper City AM has started delivering its podcasts to mobile phones taking advantage of Bluetooth technology. As reported on NMAscreens at Liverpool Street and Waterloo stations display a City AM commercial prompting viewers to turn-on the Bluetooth function on their phones to download an MP3 file of City PM, City AM’s daily 5-minute news podcast“.
This is a really cool idea, it’s definitely an explosive mix of technology (bluetooth), media (mobiles + outdoor) and content (podcasts). Wow! Take note…

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