This ad by DDB Sao Paulo for Companhia Athletica won the Clio Award 2006.
Do you like it? Personally I’m not very convinced. It reminds me of a much better commercial done by Nike a few years ago. Do you remember “tag it”? That was cool!
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One thing to note is that the Companhia Athletica ad is actually a video of a banner. You can interact with it which is a little different than the nike tv spot.
That’s not bad, but surely not an original idea…mostly for those who are videogames’ players… I remember a lot of very simple games those were based on the same idea…
Fabulous. And so much more simple than that Nike Tag.