Viral marketing against cancer

Viral marketing can be applied also to cancer prevention. Have a look at this ad created by Delaney Lund Knox Warren & Partners.
As explained on NMA, the humour is combined with a serious health warning that testicular cancer is the most common cancer to affect men aged 15 to 45. The ad is part of a wider effort, supported by a minisite full of information on prevention, research and support to suffering people.