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M&M’s chocolate and movies challenge

October 10, 2006 at 10:58 by Martina Comments

After Virgin’s “Exercise your muscle” and Absolut’s “Bottle Search“, it’s now time for M&M to challenge us with “50 Dark movies hidden in a painting“. Recently launched in the US, the advergame features a Rembrandt’s style painting with a series of visual riddles. Players have to move around the screen and find 5o movie titles represented by the characters populating the painting.
mms_dark01.jpg


Definitely an hard challenge which, strangely enough, does not have a competition attached. Even if you solve all the riddles, you win nothing but glory. Interesting decision. I wonder if this is the best thing to do when you want to generate buzz around a game and boost players collaboration and user-generated content around it.
mms_dark02.jpg
I would like to know the agency behind it, anyone can help?
Game found via Saw a good idea.

3 Responses to M&M’s chocolate and movies challenge

  1. I flash coded it for G2 (formerely grey interactive) You can find complete credits here-
    http://www.adcritic.com/interactive/view.php?id=10812
    PS- a lot of us at G2 read your blog, great stuff.

  2. Floris says:

    It’s not Rembrandt, but Pieter Breughel who made these haunting images a long time ago. I think it’s a brilliant piece of work this site.

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