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Renault, art and future

October 16, 2006 at 8:49 by Martina Comments

Renault is working on a concept for a new version of its Twingo model. They have recently presented the concept car in Paris, and they are now creating buzz around it with a promotional site very much focused on the mix between art and innovation.
twingo_concept2.jpg
The site is nicely designed with dark colours, futuristic shapes, and a great soundtracks which emotionally engages the visitors.


Make sure to visit the “plug&create” section, which bets a lot on user-generated content, and in particular aims at attracting young artists who want to get some visibility online.
twingo_concept.jpg
Once again, from my point of view, it’s interesting to note how big brands who want to appeal to younger consumers focus their efforts on art & music. I’m not able to judge the results of this Renault’s action, I just know for sure that this path, can be successful, but it’s surely painful and requires a lot of effort.
Website found via VoXinaBlog.

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