Beware of the Mystery Fabric
America’s Cotton Producers and Importers have launched a nice website to promote the one and only original cotton fabric. Developed by DDB New York, the site is extremely well done, with the attention to details I always love to see.
They have taken an advertainment approach to explain the mysteries behind artificial fabrics often used in making clothes. The site is full of amusing stuffs, such as a TV spot (very much in Sex and City style), viral videos, funny presentations of fabric developers, a mysteric fabric naming generator and much more.