KLM Fly for Fortune, and for fun
KLM has launched a new advergame, called Fly for Fortune. Before playing the game you are invited to watch a lovely Pixar-style game trailer (by Publicis Dialog9, which to a certain extent is even better than the advergame itself.
The whole experience is pretty nice (you can personalize your plane – see mine below), even if they could have invested more in the game longevity.
What is impressive is not that the game is available in 10 languages (nothing strange with this) rather the fact that players from 58 countries can enter the contest… what a massive work for the KLM’s legal office