Digital advertising and marketing: only the best ideas worldwide, since 2003

Fly me to the moon…

January 11, 2007 at 12:09 by Martina Comments

… but I can end up in France… there’s a new online campaign, by The Moon Travel corporation, a fictional travel agency, to drive tourists to the Moon. Those who apply to reach this destination will actually arrive in Nancy or Metz, but I believe this is just a detail… :-)
Le Journal du Net reports more details on the initiative which debuted online last November with the mini-site and advertising spaces bought on MSN and Yahoo! messenger services. Since the launch over 45.000 French users have visited the site (which isn’t much…), to take a series of (advergame-based) tests and win the travel to the moon. Overall the concept is nice, but according to me it has been developed though a site which looks somehow too complicated.

Comments are closed.

Advertise here