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The “viral” dilemma

March 12, 2007 at 11:57 by Martina Comments

Xerox and Kodak, two companies that focus their business around technology are both online with campaigns which they claim to be viral. Kodak has launched a blog with a sit-com (or it’s a sit-com with a blog???) called Ink is it. Xerox is instead promoting Extreme Offices, a place where productivity efforts have gone out of control.
I don’t know what to say about these campaigns. Either my sense of humor has died during the week-end, or the two brands have an issue understanding what viral means… Please, please, please, if you cannot make it really funny or innovative, at least try not to be this fake.

5 Responses to The “viral” dilemma

  1. I couldn’t agree with you more. That is really terrible.
    For this type of campaigns, you really need a (good) TV-maker.

  2. Morten Anders says:

    Can you explain to me the notion of a dilemma in this context?
    Do you mean in terms of: staying away from the viral concept or going all the way? Hence, not getting stuck in the middle with a blurry message. Or is there more to it?

  3. pet says:

    about the xerox campaign: that manager is a czech actor that’s why he has this accent. the whole video has been prepared in the czech republic …

  4. paul Jason says:

    I think both have been executed very well but they seem to have lost a ‘real’ edge. The Ink campaign didn’t stray far enough away from the obvious and the Extreme Office was nothing short of a copy of The Office – a shame as they both seem to have been watered down to appeal to a mass audience.

  5. Cathy says:

    This is amazingly ridiculous and insulting for a top brand. Inkisit… Have we sunk that low?

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