The “viral” dilemma
Xerox and Kodak, two companies that focus their business around technology are both online with campaigns which they claim to be viral. Kodak has launched a blog with a sit-com (or it’s a sit-com with a blog???) called Ink is it. Xerox is instead promoting Extreme Offices, a place where productivity efforts have gone out of control.
I don’t know what to say about these campaigns. Either my sense of humor has died during the week-end, or the two brands have an issue understanding what viral means… Please, please, please, if you cannot make it really funny or innovative, at least try not to be this fake.