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Millimetres Matter but online doesn’t

May 2, 2007 at 5:33 by Martina Comments

I got send this “viral” video by Samsung Mobile (watch out, I don’t call it viral), and I decided to post about it for two reasons. First, the macrophotography is great (or is it “micro”-photography???), The Viral Factory once again did a brilliant job.

Second, even if they advertise a URL at the end of the commercial (www.millimetresmatter.com), if you visit the site, there isn’t anything to see. I mean, the link takes you to a page for 15 seconds where you can read a few words from behind the scenes of the spot. Then, automatically, you’re redirected to this product website which has nothing to do with the campaign.
Isn’t this a shame? They invested so much in the spot, they did a great job, and then, they “forgot” to integrate/support/complete the effort online. Sigh, sigh, sigh. Never stop learning.

2 Responses to Millimetres Matter but online doesn’t

  1. Me says:

    I agree with you. I’m wondering whether it was Samsung’s decision or the agency’s – which I am assuming has not grasp the meaning of integation that well yet…

  2. paul Jason says:

    yep! a real shame there wasn’t something more to click through!

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