Digital advertising and marketing: only the best ideas worldwide, since 2003

Let the games begin…

June 18, 2007 at 2:51 by Mark Comments

Cannes has begun for this year. So what are your choices for the gold Cyber’s?
My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital the judges (and the whole event itself) can’t be seen as “old school”. Well it’s just my opinion…

7 Responses to Let the games begin…

  1. dani says:

    i don’t know if Best Of Show, but at least in interactive most probably RGA’s “Nike +” :)

  2. roland says:

    I really hope so too, but is there really anything this year that could make “best in show”, do you think?

  3. Keith says:

    Maybe awards in 2008 will be given to those who try to change the online ad model to an opt-in approach. Take a look at and what they are doing – replacing ads with images, including (bizarrely for some users) replacing ads they don’t want with ads they do (especially vintage ads). Its the next step in user-generated content. Take a look and watch the awards next year.

  4. andrew b says:

    3D games online (at least interactive) will dominate and it seems like so many digital videos (which are passive) will prevail as a format – nothing that suggest and understanding of web and “web2.0″ seems to be in today’s short listings! Oh well maybe next year – but can you imagine a blog winning an award at Cannes that cost only €0 to set it up and – some 6 figure for the creative idea!

  5. Congratulation to all the people that work and worked in Diesel ;-) ))
    here is one of the three Grand Prix
    Congrats to people in Farfar, ça va sans dire…

  6. hank says:

    Those who can go to Cannes, those who can’t go to Coney. Looks like more fun too.

  7. jean says:

    Congrats for the Golden Cannes award Martina !!!
    This was such a nice campaign with Heidies !!!
    we also won the silver lion for the Barclays Family… check it here:

Advertise here