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Click, and defeat malaria

July 7, 2007 at 8:39 by Martina Comments

Email marketing could prove a valuable tool not only to sell products, but also to raise awareness on social problems. On Houtlust I’ve found a very good example of email for social: a campaign to support an EMSI (Integral Health Medical Unit) project to eradicate malaria in Burkina Faso.
malaria_email.jpg
The agency is Tiempo BBDO and the work can be seen and appreciated on their website.

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2 Responses to Click, and defeat malaria

  1. juan says:

    Hello,
    Yes; I tried it and sincerly, you can feel the no power, the incapacity to kill each Insect… Really good idee.
    Design is simple, but effectif, beacuse, the most important is being concentrated in Malaria Insects…
    Hello to all marketing passionated…

  2. Hoppel says:

    Guys.. you should know, that this isn’t even possible inside an E-Mail.
    Really.. Nice fake work

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