Vaio Life Remixer
Sony has launched a new site to showcase its Vaio range of laptops. Quiet an odd site for showcasing laptops but I like it. Remix Your Life is the campaign title and it’s all about matching your personality to the right laptop.
Once you have checked out the three vids already on the site you can then hook up your webcam and microphone and create your own. Now this is cool, but I hate to imagine how many people who want to experience this site but can’t as they don’t have a webcam or microphone – therefore annoying them rather than selling them on the products and brand.
It reminds me a little of the Lynx Blow campaign where users needed to blow into a microphone.
I guess this site will serve many people well – and piss-off just as many others.
Thanks Andy! His note is below:
I know we all borrow from time to time, but they really should have nodded to Lasse Gjertsen
And check out his my space with move videos
What do you think?