Digital advertising and marketing: only the best ideas worldwide, since 2003

The Daisy of Marc Jacobs

August 21, 2007 at 8:50 by Martina Comments

It looks like online marketing is becoming important for fragrances as well. A few months we talked about Calvin Klein, a few days ago we mentioned the mysterious Diesel campaign that apparently is going to introduce on the market a new perfume, now it’s time to discover Daisy, the new fragrance (and website) launched by Marc Jacobs.
marcjacobs_daisy.jpg
The first impression isn’t positive, as you have to register to “enter the garden” and discover the site. But I’m curious, so I fill in some data and get in… I become a daisy in a garden full of daisies with name and surname and my goal is to grow and become beautiful. To grow, means to play a series of advergames that are actually pretty engaging and extremely original: a positive surprise.
marcjacobs_daisy_2.jpg
My experience in the garden continues with the discovery of the product. It’s a pity someone still hasn’t invented how to distribute fragrances through the Web, but despite this essential lack, using some imagination I can get a good idea of how Daisy is.
marcjacobs_daisy_3.jpg
The rest of the site isn’t as original and creative but the overall experience is absolutely pleasant and positive. Congrats to WDDG for the good work, that I cannot evaluate as excellent since they completely forgot about the sound design.

Comments are closed.

Advertise here