Shakerboarding for pizza
Pizza meets breakdance and even pizza, in Yo Roto! the advergame launched by Cici’s pizza to do some online branding. As I learnt from Contagious “shakerboarding is a bizarre combination of break dancing and advertising, traditionally used by local car dealers in the States, attracting attention by throwing dance moves while spinning branded signs” and the game is part of an integrated campaign (viral and retail campaing) created by Deutsch.
The game is pretty original and fun to play, but the best thing is that it’s very much connected to the activity they’re doing offline, and this both rare and appreciable.