Digital advertising and marketing: only the best ideas worldwide, since 2003

A blind call, a great idea

October 1, 2007 at 8:36 by Martina Comments

A Blind Call is one of the smartest social campaigns taking advantage of technology I’ve ever seen. How often do you forget to lock your mobile phone keypad and you unknowingly start making calls to your friends Alice, Anna or Andrew? And how much money have you lost with such unwanted calls? Think about it. Wouldn’t it be better to give such money to charity?

And here comes the great idea by Guillaume Duval: first to create a special number that when is dialed donates to costs of the call to a charity organization for blind people, and then to recommend to people in Belgium to save such number as “A blind call” in order to be the first name in their phone book.

The site to support the idea is extremely simple, but think about it, the idea is so smart and strong that there isn’t much else to say to convince people.
via LSD.

2 Responses to A blind call, a great idea

  1. JPF says:

    The problem is that my phone tends to double-tap the “Talk” button, and thus redial the last outgoing call, rather than somehow hit several buttons thus activating a phone book entry, not to mention the first one .. I’d be interested in hearing other people’s experiences with the same. It’s a great idea and worthy cause, I’m just not sure that the first phone entry is dialed more than last outgoing call is redialed.

  2. tim says:

    yes, sounds great at first but I can echo that experience.Calls i have accidentally made or received (with sometimes interesting soundscape experiences) have been either an unintentional re-dial or speed-dial. The latter would mean i would have to put the charity on a speed-dial button. one might as well do an intentional donation then, no?

Advertise here