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Bravia Bunnies

October 5, 2007 at 11:24 by Mark Comments

Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it’s a clever campaign addition to Balls and Paint. Fallon were the creative agency.

6 Responses to Bravia Bunnies

  1. Neverminditsme says:

    The artist couple Dan and Kozy Kitchens claim the Sony bunnies are a shameless copy of their work. Check their story at Kozyndan. What was Fallon thinking? Better well stolen than badly invented?

  2. juan says:

    Hi¡¡¡
    Everybody is talking about the same ad… Really, good work Sony, But i think, that so much Teasing for the final Ad… They have showed almost all just in teasing phase… so TV spot doesn´t ad no too much more…
    Hello to all marketing passionated…

  3. Adam says:

    To all the ppl who think they copied.. it can be a form of subliminal thought. The company saw that pic, disregarded it then some time later that idea came to their heads as if it was their own.

  4. Evan says:

    Adam, does that make it right? No, not at all. It is still unethical and illegal.

  5. Nope says:

    It’s called inspiration, not “”ripping-off”. Sorry, you have to do something more creative than play-doh bunnies to deserve any credit for being “copied”.

  6. Graham says:

    what are you dingbats on about its a great ad and well put together get a life and instead of picking fault get a job you might see it for what it is an AD

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