Audi, it’s your turn
From Spain a very nice integrated campaign launched by Audi to support the new version of its A3 car. Below you can watch the TV spot created by DDB Barcelona, but if you visit the site you can also play the game that uses the same mechanism of the video (here the agency it’s Tribal DDB Barcelona). The concept reminds me of the great Nike Play Tag spot, but I like it anyway.
It’s your turn, you can drive until you find an obstacle that stops you, therefore in the game you have to click in advance to remove all the pedestrians crossing, the truck stuck in the middle of the street etc.
The game it’s fun to play, but the more you drive the faster it gets and at a certain point the quick movements on the screen might make you sick… (as it actually happened to me…)
In order to play, you have to register. But if you’re lazy or just don’t feel like doing it, you can simply discover the advergame by watching the video that someone has uploaded on Youtube.