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Move, don’t get fat

November 16, 2007 at 9:46 by Martina Comments

From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You’ll better do a lot of sports… Copy says: “If you don’t move, you get fat”.

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via Shedwa

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3 Responses to Move, don’t get fat

  1. Spronski says:

    I don’t get it, all the “wow” around this campaign.
    The copy is very basic, the photography and art direction is poor and the idea … pfff

  2. Angie says:

    I actually do see a wow factor in this concept. Advertising today is so over the top that sometimes simplicity does the trick. I think they’re hilarious.

  3. pine says:

    I like the Idea.
    It so cool and easy to understand.

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