Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that “Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests.” Read here what Greenpeace has to say about Unilever.
Update: There is also a Dutch version available
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Any idea which agency did it?
Works very well as a name and shamer. It’s also works seeing a call-to-action that gets you to talk to someone else other than the advertiser. Dove purchases on hold for now then.
Makes you think about buying certain products and that’s how it should be! Great! Want to see more of that kind.
Excellent timing… April 22 - the Earth Day
Any time a company (like Dove) takes a step in the right direction, trying to at least right one of their wrongs, they get reamed by every annoying special interest group out there. If they do nothing and continue their heartless corporate mentality, nobody pays any attention. Is there something wrong with this?