Your perfect Harley Davidson weekend
In Benelux, Harley Davidson has launched a online marketing effort called “Your perfect Harley Davidson week-end“.
Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.
Unfortunately I don’t know the agency behind the project, but they did a very nice work, creating a simple yet engaging experience with a smart use of video.
I believe this is the first time I happen to see a digital action by Harley Davidson. I haven’t got a motorbike, but I can’t help being fascinated by the Harley’s world and cultural heritage, and this website, more or less, helps the brand keeping the dream alive.