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Your perfect Harley Davidson weekend

April 27, 2008 at 11:17 by Martina Comments

In Benelux, Harley Davidson has launched a online marketing effort called “Your perfect Harley Davidson week-end“.

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Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

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Unfortunately I don’t know the agency behind the project, but they did a very nice work, creating a simple yet engaging experience with a smart use of video.

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I believe this is the first time I happen to see a digital action by Harley Davidson. I haven’t got a motorbike, but I can’t help being fascinated by the Harley’s world and cultural heritage, and this website, more or less, helps the brand keeping the dream alive.

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via Pietel.be.

2 Responses to Your perfect Harley Davidson weekend

  1. Michael Thuy says:

    Hi! The agency is McCann Digital in Belgium. You can find the credits right here: http://s36908.gridserver.com/demo/awardshows/harleydavidson/index.html
    Thanks for posting!

  2. Jeremy Coxet says:

    Hi Martina,
    The Agency behind this Harley Perfect Week-end is McCann Erickson.
    regards :)

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