Read At Work
These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO Auckland to find a fun new way to make books more accessible and to encourage people to fall in love with reading again. They figured that surely people would rather read books than do work. So they created a site to disguise books as every day office computer documents.
You can now read classics by George Orwell through to modern short stories on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.
Imagine an advertising agency volunteering to design awful looking powerpoint presentations! Love the idea, but did they really have to make them look as bad as that .. would it be too unbelievable to have some acceptable design in even pretend corporate documents?
brilliant, like the idea
Cool. Thanks for the link.