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Can you be THE driver?

July 20, 2008 at 9:16 by Martina Comments

Have you got what it takes to be a Formula 1 driver? In case you’re asking yourself this question, Intel has recently launched a website that helps you finding the answer.

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Developed by Hello Design the site offers a bunch of ability challenges to test your reactivity.

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It’s a nice branding exercise for Intel that reinforces its association with the Formula 1 world. What I like in particular is the fact that it isn’t only a driving game, meaning that they put a bit of an effort in creating something different.

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