Have a virtual baby with VW
Gulp. I would like to meet the crazy mind that came up with the RoutanBabymaker3000 idea, and the Volkswagen marketer who approved it (what a brave man!).
Not sure whether I have positive or negative feelings about the idea that probably is weird and unexpected enough to have a good viral potential. To tell the truth, what surprises me is the complete lack of connection with the brand and the product. God save the brand!
The agency is Crispin Porter + Bogusky.