Flemish Liberation Army Against Freedom
This year again, it’s an army of supposed terrorists that warn the Dutch people for the dangers of their traditional New Years Eve fireworks. The L.A.A.F. army now joined forces with neighbouring Belgium, since they provide the Dutch with illegal fireworks. Enough ingredients for a controversial campaign.
If it is not the Taliban alike actors that makes the campaign controversial, the associating with Belgium is. This country recently received serious terrorist threats and arrested 14 ready to attack Al Qaida members. So it’s no surprise that during the shoot the actors and crew got arrested while driving in full gear near the NAVO headquarters.
Nonetheless the campaign received very positive comments and got featured on several leading Dutch news an entertainment shows, as well as over 200.000 online video views in just one week. Last year’s campaign received a golden SpinAward (Dutch creativity awards) for best online campaign.
Campaign by Selmore, production by Comrad, seeding by Pool.