NIKEiD Troupe Battle
If you enjoy the hip-hop world you can’t miss the Troupe Battle. Created by my friends at Nike EMEA, together with Japanese agency Root, the website celebrates a shoe designed for Hip-Hop.
You can decide the role you want to play in the site. If you feel shy you can just judge the shoes, or if you dare, you can submit your own Troupe.
Of course I’m not very objective in my evaluation, but I must say that the thing I like most is the vibe, the energy of the site, which is exactly what a project build around dance should be able to make you feel. And now click, and judge yourself