The GTI slot car race
In the UK Volkswagen has launched a cool advergame to promote its Golf GTI models. It’s just another driving game, but you can expect to be at least a bit surprised.
The coolness of the project stays in the game design as well as in the idea of taking us back in time and experience again the fun we had 25 years ago with the Polistil slot car races.
My only concern after looking at this website is the message it is able to deliver about Volkswagen cars. It’s just about branding I suppose, as the advergame is just about having fun playing, without actually discovering much about the car we are supposed to test.
The agency is Tribal DDB London.