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The GTI slot car race

May 11, 2009 at 9:40 by Martina Comments

In the UK Volkswagen has launched a cool advergame to promote its Golf GTI models. It’s just another driving game, but you can expect to be at least a bit surprised.


The coolness of the project stays in the game design as well as in the idea of taking us back in time and experience again the fun we had 25 years ago with the Polistil slot car races.


My only concern after looking at this website is the message it is able to deliver about Volkswagen cars. It’s just about branding I suppose, as the advergame is just about having fun playing, without actually discovering much about the car we are supposed to test.


The agency is Tribal DDB London.

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6 Responses to The GTI slot car race

  1. Buzzing Bees says:

    Cool coincidence. I just stumbled across a Belgian campaign for the new Golf TDI, and had exactly the same conclusion as you: not much links to the product but lots of fun.

  2. Quite fun. Who says advergames are dying?

  3. Kate says:

    Its just about fun, driving a GTI is fun, playing this game is fun. It doesn’t need to be routed in a product feature, you can read all about those on any car blog or site

  4. keith says:

    I’m not that worried about how much branding there is there, I have no interest in cars - I knew it was for Golf, and I love the game - I’ve played it for two hours straight. I’ve passed it on, which I rarely do. And I’ve gone back to the site which I very rarely do. Gotta agree with Kate - you can read about the product details if you want to at any site - maybe even Volkswagens site. I’m not going to go that far though. If it was totally branded throughout I would have been a lot less likely to pass it on, and my non petrol head mates would have been less likely to play it. It’s about finding that balance I suppose.

  5. Red_76 says:

    I have to agree with stefanie, its just great fun - good to see a new GTI coming as well

  6. autostry says:

    I guess that is the message that the people behind this ad wants to say. That driving the GTI is as fun as the advergame and that you will enjoy the experience.

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