Terminator Salvation plays “with” Twitter
Here’s another great example of online marketing in the entertainment sector – the twitter based Resistance2018 game. The premise is convoluted but it would seem that the “Resistance” is using Twitter to communicate, you can join the resistance and help by decrypting message which have been intercepted from Skynet.
The game instructions and all the assets surrounding the Twitter game are housed on a blog which feels very of the moment – everything is easily embeddable, shareable and searchable.
Some of the most interesting recent examples of digital marketing have come from the world of Game and Film publishing. The The Dark Knight work set a new standard for attention to detail and the recent Killzone 2 work which unleashed zombies across the web. The latest addition to this illustrious lineage is this Twitter based game promoting the launch of Terminator salvation. I’ve always been dubious about ARG’s and the numbers signed up so far for this aren’t exactly earth-shattering but those that are involved seem totally engaged and will act as unpaid ambassadors across Twitter and their wider social circle. So as a very low cost addition to a wider campaign it seems to make sense.
Thanks Geoff for sending this post through!