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Socceroos World Cup Qualifier Viral

May 21, 2009 at 9:27 by Mark Comments

A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool.
Due to a widespread belief in Australia that the Socceroos are sure to qualify, they’ve have adopted an unorthodox strategy: to promote the opposition as fierce adversaries capable of knocking Australia out.
Nathan and Dave nice work.


2 Responses to Socceroos World Cup Qualifier Viral

  1. Bill says:

    I don’t get it. These ads are produced by Australia to urge Australians to buy tickets to the games?

  2. jaco says:

    It actually worked out because I ended up buying a ticket for the Socceroos game ;)
    There is also this one
    http://www.youtube.com/watch?v=Dv7gwoAUky4
    broadcasted before the match vs Uzbekistan, and it looks somehow similar to an old Nike viral with Ronaldinho hitting the crossbar.

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