The man who motivated Michael Jordan
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan’s basketball legend from then on. Taken this as the core idea, this website called “Leroy Smith” tries to honor the name of Leroy as Jordan’s first motivator.
Introducing him as a motivational guru, the site recreates the usual look-alike of this kind of stuff, selling DVDs with practical drills and even asking for people signing a petition to induct Leroy into basketball Hall of Fame, all of that in a fully delirious mood and more important, being everything shareable, which makes the experience larger than the site itself.
There is a really well crafted videogame in which you can play two by two against Leroy, making the whole site a universe about this character, released the same week of the beginning of the 2009 NBA finals, and also some presence in Facebook or a Twitter account written in the first person and with a real purpose, constantly updated and also aware of who’s following it to follow the follower back, making us part of the SHAZAM trip.
I don’t know exactly what’s the site for, although assuming that Nike is the registrant it’s probably related to a new Air Jordan shoes model, and if it is then it’s really cool that they created such a story, taking a new direction in the way they’ve usually advertised this.