IKEA’s bedroom secrets
In the Netherlands, IKEA is setting a great example of useful consumer generated content with the ‘Design Your Own Life’ campaign. A few months ago, they’ve launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over 2000 entries, it instantly became the biggest kitchen showroom in Holland. Right now they’ve launched the follow up Bedroom Secrets, in which you can have a look inside Dutch bedrooms. Literally, because besides the user uploaded bedrooms, a webcam stream makes it possible to watch the bedrooms of Lonne, Sven and Manette, live.
Responsible agency is Lemz