Looks like Diesel is back to the great stupid campaigns of its glorious past. Be Stupid is a smart concept that offers a wide range of possibilities to be further explored and exploded with wit and irony. The idea is simple: smart may have the brains, but stupid has the balls… the balls to create new stuff, the balls to do crazy things, the balls to surprise.
If you think you are doing something stupid enough you can send your stupid video to Diesel and win the possibility to be featured in the video catalogue/music clip they will produce over the next few months.
The print/ooh campaign is pretty cool also, possibly better than the online execution which, for the moment, looks more like a preview than a full campaign.