Digital advertising and marketing: only the best ideas worldwide, since 2003

Hot Wheels Custom Motors Cup Challenge

March 12, 2010 at 6:11 by Mark Comments

This “interactive” race is one of the nicest uses of Youtube Annotations i’ve seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit.

(via @bigspaceship and Digital Buzz Blog)

One Response to Hot Wheels Custom Motors Cup Challenge

  1. rafael j. says:

    Indeed it’s one of the nicest use of annotations, but makes you wonder why would anybody sacrifice user experience just to use a Youtube feature, instead of doing something more interesting and interactive outside of Youtube. The answer is, probably, to take advantage of the novelty factor within the YT community and thus gain traction (pun intended). But still…

Advertise here