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God save the brand (experience)

March 29, 2010 at 8:53 by Martina Comments

I apologise. With World Cup just 2 months ahead, my time for blogging is almost non-existent. I feel bad for not taking care of Adverblog, but it’s worse is that I don’t even find the time to browse around and check the links I receive for my own interest and education.
Today I’ve been lucky, on a friends’ website I found a very good collection of links to a selection of 25 great ecommerce website designs. The selection is a good starting point to discuss how an ecommerce homepage should be.

diesel_video.jpg

A lot of people think that if you give too much space to the brand experience, than consumers will not understand that is a retail experience. Others argue, that if you manage to “sell” the brand experience well, than consumers will also buy the product. Because of my background, I tend to agree with the latter opinion. However, a few recent experiences actually proved me that more product less brand is better if your focus on ROI. Nevertheless, I finish my confusing post by sharing a link to a brilliant ecommerce enable brand video by Diesel.
God save the brand!

One Response to God save the brand (experience)

  1. Aden Hepburn says:

    Hey Martina,
    On the Diesel interactive video, did you find it to be super clunky for a shopping experience? I agree the video was cool, the interactivity great, but there was no real thought around the usability of the video itself.
    I wrote about it earlier here…
    http://www.digitalbuzzblog.com/diesel-2010-summer-interactive-shopping-video-catalogue/
    Would love your thoughts!
    Cheers
    Aden

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