Old Spice guy get’s personal
Old Spice is doing pretty well with it’s recent video series, starring Isaiah “The Man Your Man Could Smell Like” Mustafa. Since February this year, they posted just over 20 video’s on their YouTube channel, including a Cannes Grand Prix Film. All of the video’s are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.