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Coke Burn “Ride”

July 24, 2010 at 8:46 by Mark Comments

Although told as some skaters’ flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again.

The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don’t think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.

One Response to Coke Burn “Ride”

  1. Bee says:

    It’s a great work for the right target, but I’m afraid I’m getting old, I was thinking all the time that it seemed not to be safe :S

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