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Mini ARG Stockholm

November 7, 2010 at 4:18 by Mark Comments

This new alternate reality game / iPhone app combo from MINI in Sweden is very cool indeed.
The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an iPhone app and your own two legs. The catch is, you have to get within 50m of the virtual MINI to hit “Take The MINI Now” in the app before escaping as fast as possible, because anyone else who gets within 50m of you can instantly take the virtual MINI back! If you are the person holding the virtual MINI after 7 days of 24/7 gaming, you’ll win a real MINI Countryman.

One Response to Mini ARG Stockholm

  1. daniel says:

    Take the mini and get out of the city!

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