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Levi’s wash less

January 15, 2011 at 3:59 by Martina Comments

I very much like the eco-approach that Levi’s shows in the Waterless project explained in this video. Basically the “wash” less the denim and they manage to save almost 96% of the water they used to use. The video also encourages us, the denim consumers, to wash less our jeans by washing them max once every two weeks.

However, from a purely communication standpoint I don’t quite like the video they used to tell the story. I mean, the message comes out too confused. I know what the video is about because I read the description before. And this is a pity!! Art direction and creativity are important. But more important is to get the message out clearly…

3 Responses to Levi’s wash less

  1. PJ says:

    Hmmm! A good idea but terrible video!

  2. betta says:

    Completely agree: the idea is cool, but the video gave me a headache, too many trembling letters and a messy art direction.

  3. I agree with that. The message is definitely very relevant. Execution is not so good though.

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