BMW: Activate the future is a series of four films about the future of mobility and how it could be shaped. The films, released once a week, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time:
(via Mekate)
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Nice film series.
Particularly apt title for the series:
With “Wherever You Want”, BMW captures the future of mobile social media perfectly.
Brands will win when they remember the touchstone of mobile brand marketing, giving mobile users the private experience they want: no check-ins, no click-throughs, no distractions.
Deliver customized rich content direct to the mobile phone of targeted groups, and engage these consumers in group and 1:1 chats.
That’s the power of Social Messaging(TM).
Only from PoKos!