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Carlsberg: Unbottle yourself

March 30, 2011 at 7:20 by Mark Comments

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations.
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The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Their goal? To find and reward Sweden’s most courageous.The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed.

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