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Burton, enjoy the weather

April 6, 2011 at 6:26 by Martina Comments

Digital commerce is getting smarter. Have you seen the new Burton website? The weather forecast feature is fantastic. Getting product recommendations based on the current weather in your city would have been a dejavu’ (and of course you would not be able to get the jacket straight away while you are freezing…). But Burton also provides you with a weather forecast, so that you can actually buy and get delivered on time the windrunner you will desperately need in two days when the storm will hit your neighbor.

Of course, if you live in Portland like me, the feature becomes pretty useless. Just buy your apparel for the rain…

4 Responses to Burton, enjoy the weather

  1. Martina says:

    Hey Miki, I know it was done before, and I mentioned that. The cool part here is the weather forecast, so that you can buy your gear to get ready for the upcoming conditions

  2. Gerry says:

    Martina I think you have even posted same ideas before - I think it was a banner ad for Mother or North Face. Who cares if you get a forecast? You know if it’s winter it’s going to be wet and cold.

  3. Caroline says:

    Sorry but I think it looks like exactly like Uniqlo. Don’t like the brands that copy.

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