The Desperados Experience
A new sequel in the long series of YouTube Experiences (Tipp Ex, Kit Kat, …) is offered by Desperados.
On top of traditional out of the YouTube player creation, Desperados (a Heineken brand), via French creative agency Dufresne Corrigan Scarlett and digital production agency MediaMonks, delivers some interesting additional interactive layers, like a Facebook Connect integration.
Well, we should say “desintegration” actually, because that is the common point of the large majority of the YouTube experiences since Wario Land, the creativity expresses itself through destruction. It looks like YouTube is about to become the biggest on going demolition party on earth !