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Magnum Pleasure Hunt

April 14, 2011 at 6:44 by Mark Comments

Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure trove of pleasures.

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The Magnum Pleasure Hunt is an interactive game following a young pleasure seeker, who in true acrobatic style, finds her way across the internet, to the new Magnum ice cream.

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Some facts about the campaign:
- The Magnum girl in the game is a professional ballet dancer. This was an important criteria when casting to get all the moves right.
- The girl and six other characters (bell boy, model, pool guy, hanglider guy, car sales man, security guard) were all shot against green screen. More than 50 scenes were shot with the girl.
- A sound engine has been built that allows the sound to become dynamic and follow the user’s movements.


Creative agency: Lowe Brindfors
Art Directors: Patrik Westerdahl, Petter Lublin
Copywriter: Henrik Haeger
Strategy Director: Oscar Erlandsson
Account Director: Tina Jarlerud
Digital Producer: Lisa Flacké
Account Manager: Sofia Jönsson
Technical Producer: Tobias Löfgren
Designer: Ellinor Bjarnolf
Production: B-Reel
Film production: B-Reel Films
Sound: Plan8

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