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OOH projections become interactive videogames

April 18, 2011 at 5:30 by Martina Comments

Outdoor projections taken to the next level: interactivity through 3D mapping. In London 188BET is building energy around the upcoming rugby game between the London Wasps and Bath Rugby with this interactive 3D mapping video-game that sees a group of players from the London Wasps take on a huge fire-breathing dragon, found lurking behind the North Stand at Twickenham Stadium.

The video showing the activation is probably a bit too long. But the idea is definitely good and powerful.

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