OOH projections become interactive videogames
Outdoor projections taken to the next level: interactivity through 3D mapping. In London 188BET is building energy around the upcoming rugby game between the London Wasps and Bath Rugby with this interactive 3D mapping video-game that sees a group of players from the London Wasps take on a huge fire-breathing dragon, found lurking behind the North Stand at Twickenham Stadium.
The video showing the activation is probably a bit too long. But the idea is definitely good and powerful.