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Turning Likes into Lives

May 10, 2011 at 11:48 by Martina Comments

From Israel a social campaign that takes advantage of Facebook as a platform to connect citizens of the same blood group and quickly locate emergency blood donors. The campaign received huge and well deserved attention from the media. And even the Red Cross has started using the service!

Kudos to Twentythree and Erez for the idea.

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