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MINI-malism is recycling billboards

May 13, 2011 at 3:42 by Martina Comments

From Switzerland a nice impactful (paid) hijack of billboards. DraftFCB cut previously posted billboards to outline the shape of the MINI. The result is pretty impressive.
Have a look at the making-of after the jump.




One Response to MINI-malism is recycling billboards

  1. Bella campagna, anche se ho l’impressione di avere gia’ visto qualcosa di simile in giro… ma non ricordo!

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