Digital advertising and marketing: only the best ideas worldwide, since 2003

The Student Corner: social media for Missing People

May 25, 2011 at 6:14 by Martina Comments

We started The Student Corner (a weekly post dedicated to showcasing the best projects by students and interns from around the world) only ten days ago. We received such an impressive amount of great works that we are kindly forced to share more than one project per week to give the proper and prompt credit and visibility to the young talents out there.

It has been nice to see that several project focus on charities and have been built with the idea of about no-profit organization. One these projects has been created by Joao Unzer, Rodrigo de Castro and Lennert Schrader at The Miami Ad School Europe with the goal of raising hope and possibilities for families to find their missing beloved. The idea would be to use a facial recognition software to search on Facebook’s pictures and look for matches with the photos of those who disappeared.

The insight here is amazing, but to be perfectly honest I feel the execution is a bit too unrealistic. Anyway, there is a great reason to share this project today and to get your attention around the Missing People organization. May 25 is the International Missing Children’s Day and you can show your support via Twitter. Missing People will be tweeting an appeal for a different missing child every 30 minutes for 24 hours on our official Twitter account.

All you have to do to show your support is retweet one, some, or all of @missingpeople’s appeal tweets using the hash tag #imcd as they go out. Let’s make #imcd trend!

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